Who we are
The Alliance of European Business Games (AEBG) is a network bringing together the biggest and brightest business games across Europe. Founded in 2014 by SBG in 2014 alongside HBG, and the University of St. Gallen BG, AEBG fosters knowledge sharing and collaboration among its members. We host an annual Summit where business games connect, exchange best practices, and continuously improve the quality of the experiences they offer.
Purpose
We aim to inspire, motivate and develop the next generation of European business leaders by connecting students with real-world business challenges, bridging the gap between academia and industry to drive innovation and skill-building and above all meaningful connections.
Mission
Our mission is to create immersive, competitive events across Europe that allow students to tackle practical business scenarios crafted in partnership with leading companies. By doing so, we provide companies with fresh insights and talent and brand exposure, while equipping students with critical skills and hands-on experience that prepare them for impactful careers.
