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​​Uniting Europe’s Top Talent 

The alliance of European Business Games aims to identify, recognize and promote tomorrow’s talents in the business world.

Through competitions and collaborative challenges, we bring together the brightest minds from across Europe, fostering innovation, leadership, and excellence in business. Join us in shaping the future of global enterprise.

Who we are


The Alliance of European Business Games (AEBG) is a network bringing together the biggest and brightest business games across Europe. Founded in 2014 by SBG in 2014 alongside HBG, and the University of St. Gallen BG, AEBG fosters knowledge sharing and collaboration among its members. We host an annual Summit where business games connect, exchange best practices, and continuously improve the quality of the experiences they offer. 

Purpose


We aim to inspire, motivate and develop the next generation of European business leaders by connecting students with real-world business challenges, bridging the gap between academia and industry to drive innovation and skill-building and above all meaningful connections.

Mission


Our mission is to create immersive, competitive events across Europe that allow students to tackle practical business scenarios crafted in partnership with leading companies. By doing so, we provide companies with fresh insights and talent and brand exposure, while equipping students with critical skills and hands-on experience that prepare them for impactful careers.

Some of our Members

We are in good company.


Brussels

Founded in 2007

Social Media


Paris

Founded in 2015

Social Media


Frankfurt

Founded in 2017

Social Media


Milan

Founded in 2018

Social Media

Want to become a member?

Get in touch now and become part of the community.

What We Offer Companies


Business Games

The direct gateway to creating impactful brand value among international students and go beyond just the resume by meeting future talents from across Europe.



Custom Solutions

The gateway to creating bespoke brand value and connecting with Europe's top talent through customized solutions designed for impactful engagement.


Top organizations trust us to attract the top talent across Europe!

Join us and make your company a better place.

Email

       info@aebg.eu